WIC is a free health and food program for women, infants, and children that help with advice on how to eat well and purchase WIC foods, advice on how to stay healthy, how to become certified for WIC, and provide food coupons. Breastfeeding is a priority in the WIC program, where all WIC staff are trained to promote breastfeeding and provide the necessary support new breastfeeding mothers and infants need for success. WIC State and local agencies are required by WIC Program regulations to create policies and procedures to ensure breastfeeding support and assistance is provided throughout the prenatal and postpartum period, particularly when the mother is most likely to need assistance.