Director of Communications
Oahu, Hawaiʻi
Reports To:
Chief Administrative Officer
Education:
Bachelor’s degree in Marketing, Journalism, Communications, Public Health, Communications, or a related field; lived experience and/or relevant professional experience may be considered in lieu of degree
Experience:
Director-Level Employee
Salary:
$80,000 - $95,000
Position:
Exempt, full-time
Schedule:
Full-time position with a hybrid work schedule. Occasional evening and weekend work required for community events and outreach activities.
About the Role
Reporting to the Chief Administrative Officer, the Director will lead the development and execution of integrated public health communications and outreach efforts that advance our mission and programs, including The Parent Line.
Communications and Content Strategy
Develop and implement a coordinated communications strategy across multiple platforms, including press releases, websites, newsletters, and social media.
Ensure consistent messaging, branding, and tone across HMHB, The Parent Line, and Safe Sleep Hawaiʻi communications.
Apply a public-health and health-equity lens to all external communications, ensuring content is strengths-based and culturally responsive.
Develop engaging, multi-format content (e.g., videos, reels, FAQs, graphics, and stories) for use across social media, websites, and newsletters to support education, outreach, and awareness efforts.
Digital Platforms and Website Support
Manage and regularly update two organizational websites (HMHB and The Parent Line), ensuring content is current, accessible, and aligned with program goals.
Coordinate with program staffto publish timely updates related to services, resources, events, and community impact.
Support basic website analytics tracking and reporting to inform outreach and engagement strategies.
Social Media Management
Manage three social media accounts (HMHB, The Parent Line, and Safe Sleep Hawaiʻi) in collaboration with program staff.
Create, schedule, and publish engaging social media content that increases awareness, drives resource utilization, and supports parent/caregiver education messaging.
Monitor engagement, respond to inquiries as appropriate, and adjust content strategies based on performance and community feedback.
Network and Outreach
Develop and disseminate monthly newsletters, including dedicated content highlighting The Parent Line and related family support services.
Support outreach efforts to increase awareness of The Parent Line among families, providers, and community partners.
Assist in organizing, promoting, and documenting workshops, trainings, and community events.
Develop outreach materials (digital and print) to support public education campaigns and community engagement efforts.
Network with community partners to create, update, and maintain a list of available resources for families.
Represent HMHB at community events, health fairs, and partner convenings as needed.
Work closely with program teams to align communications with grant deliverables and program objectives.
Coordinate with external partners, designers, and vendors as needed to support communications initiatives.
Administrative
Translate program activities, data, and outcomes into clear and compelling stories of impact.
Complete monthly, quarterly, and annual impact reports and presentations.
Pull communication impact data from social media and website to measure engagement efforts.
Other duties as assigned
Preferred Qualifications
Bachelor’s degree in Public Health, Communications, Marketing, Journalism, or a related field; lived experience and/or relevant professional experience may be considered in lieu of degree
5+ years of progressively responsible experience in communications, marketing, or public affairs
Familiarity with public-health, maternal and child health, behavioral health, or family-support programs strongly preferred
Knowledge of culturally responsive, trauma-informed, and strengths-based communications practices
Strong written and verbal communication skills, with the ability to translate public-health and health-education content into plain language
Experience managing websites, email newsletters, and multiple social media platforms
Experience with content management systems, email marketing tools, and social media scheduling platforms
Photography, is a plus
Strong organizational skills and ability to manage multiple projects and deadlines
Ability to work collaboratively across teams and with diverse community partners
Familiarity with health promotion campaigns, behavior-change messaging, or community education initiatives
Must be willing to travel, as needed
To Apply, send your resume and cover letter to: admin@hmhb-hawaii.org
Subject line:
Director of Communications - Job Application